Noxwin: Designing a clearer betting discovery experienceI redesigned Noxwin to lead with betting tips rather than promotions, connecting match information with bookmaker comparisons and offers.
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Designing a clearer betting discovery experience
Noxwin combines betting tips, bookmaker reviews and casino offers. I worked on the page hierarchy, comparison cards, filters and responsive layouts, giving betting content priority while keeping casino content accessible.
Product constraintPrioritise betting discovery without removing the casino content and commercial routes the platform depended on.
Several routes, no clear starting point
Betting advice, bookmaker comparisons and casino promotions competed for attention on the homepage. I needed to establish a clear starting point for betting visitors without removing the casino routes.
Context before conversion
My hypothesis was that visitors should understand a match and compare bookmakers before following an offer. I organised the journey around that sequence.
- 01Betting tip
Read the match context and prediction.
- 02Bookmaker comparison
Compare bookmakers and their details.
- 03Relevant offer
Review an offer before following its link.
Key product decisions
I changed the entry point, the depth of comparison and the way visitors narrow offers.
Betting tips as the entry point
- Problem
- Generic promotions took priority over betting tips on the homepage.
- Design response
- I moved daily tips and match information above promotions. Bookmaker offers remained available, but followed the betting content rather than leading the page.
Compare first, explore details next
- Problem
- Ratings, bonuses, payouts and review links competed for attention in dense layouts.
- Design response
- I introduced compact comparison cards for the first scan and used expanded states for supporting information.
Filter long offer lists
- Problem
- Long betting and casino offer lists exposed the same content to every visitor.
- Design response
- I designed a shared filtering pattern for betting and casino offers, so visitors could narrow a list before comparing individual offers.
Reusable patterns for betting and casino content
Betting and casino pages needed different content, but could share card structures, filters and controls.
Content hierarchy
Match details, predictions and tip modules give editorial content a repeatable structure across screen sizes.
Casino content within the same system
Feature icons, game tiles and review cards give casino content its own modules within the wider visual system.
Colour, icons and typography
Defined colours, icon styles and type roles provide a common reference for the product modules.
Responsive behaviour
On mobile, the same sequence fits a narrower layout: tips first, comparison next, then contextual offers.
A betting-led homepage with casino routes intact
The redesign changed the order of discovery: daily tips first, bookmaker comparison next, then offers. Compact cards and expanded details support different levels of comparison across desktop and mobile.