I redesigned Casino.online's core game experience into a reusable UI system, improving betting clarity across Roulette, Blackjack and Baccarat.
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As part of a three-designer team, I contributed across the broader Casino.online brand and product redesign. For this case study, I chose to focus on the game experience: turning Roulette into the foundation of a reusable system that could extend across the wider game suite.
Before / After
What began as a visual refresh exposed a deeper UX problem: the table, available actions and round outcomes competed for attention. I used Roulette's interaction complexity to define a clearer hierarchy and shared patterns for controls, cards, chips and result states.
Selected Game Decisions
I applied one interaction language across three games while adapting the emphasis to each game's pace and table structure. Roulette set the hierarchy, Blackjack tested speed, and Baccarat tested how far the atmosphere could stretch.
Roulette Simulator
I separated chip selection, active bets and round feedback into distinct zones, reducing the need to rescan the table after every action.
Blackjack Simulator
I kept the hand state, available actions and result feedback within one decision area so players could react quickly.
Baccarat Concept
I extended the same interaction language into a more cinematic table without losing the visibility of betting zones and outcomes.
System Principles
Three principles kept the wider game suite coherent without flattening the mechanics of each game.
Clear hierarchy
Separated the game table, player actions and round feedback.
Shared components
Unified cards, chips, buttons and outcome patterns across games.
Responsive behaviour
Preserved the current state and next action across desktop, tablet and mobile.
Responsive and Mobile
On smaller screens, I prioritised the current game state and next available action while preserving the Casino.online atmosphere.
Tournament Extension
The tournament concept extended Roulette into a repeat-play loop: players could enter, earn points, progress through reward tiers and compete on a leaderboard. I carried the same interaction and visual system into the full mobile journey.
Entry, progression, rewards and leaderboard flow.
The full tournament journey
Outcome and Recognition
The work created a consistent interaction language across the Casino.online game suite and extended Roulette into a mobile tournament concept with progression, rewards and leaderboard mechanics. The wider Casino.online brand later received Affiliate Branding of the Year recognition.
